SummaryIn this episode, JC Vautrin shares his unique journey from the oil and gas industry to becoming a sustainability advocate. He emphasizes the importance of integrating sustainability into business strategy, highlighting that it is not merely a cost but a strategic investment that can lead to long-term profitability. JC discusses the cultural shifts needed within organizations to embrace sustainability, the common pitfalls companies face, and the importance of measurement in evaluating sustainability initiatives. He also contrasts the approaches of startups and legacy businesses in adopting sustainable practices and offers guiding principles for leaders looking to make impactful changes. Throughout the conversation, JC maintains a balance of optimism and realism about the challenges and opportunities in the sustainability landscape.Guest Name: JC VautrinGuest Title:  Blue Ocean Future Inc   Co-FounderPhone: 1 984 8951453Email: [email protected]: https://www.linkedin.com/in/jcvautrin/

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