🎙 “But then when we need to feed one‑to‑many communications, do we care about what the person has done in‑store? There’s room for that — taking that store interaction and using it for digital interaction as well.”In this upcoming Looped In episode, I speak with Katerina Targotay (Mountri) former Global Director of Marketing at Tom Ford and previously with Zegna and Alexander McQueen.Katerina brings a rare perspective from inside creative‑led, brand‑first environments — where marketing is as much about protecting identity as it is about driving transformation.We dive into:💡 Turning in‑store interactions into measurable digital engagement📈 Linking brand equity to conversion across the funnel🛍 The store as the next big frontier for first‑party data🔗 How creativity and data can co‑exist in luxury📅 Episode drops soon — subscribe now so you don’t miss it

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