Luxury marketing is changing fast: from controlling the narrative to truly listening to customers across every channel. In this episode of Looped In, I sit down with Katerina Targotay (ex-Bulgari, Dolce & Gabbana, Alexander McQueen, Tom Ford) to explore how data, creativity, and customer insight are reshaping the future of fashion.➡️ We dive into:How to balance creative vision with commercial results.Why integrated marketing is no longer optional.The blind spot of capturing in-store demand and the rise of “physical listening.”Stores as storytelling spaces, not just transactional ones.First-party data as a true growth engine.Katerina brings decades of experience leading global luxury houses through transformation — from brand repositioning to international expansion. Her perspective is a must-listen for anyone navigating the intersection of brand, customer, and data in modern retail.

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