Episode Synopsis "The Paradox of Branding w Steve Harris"
Every business owner, employer and employee must build a brand that resonates with their observers. In this podcast, Steve and I discussed the core meaning of a brand, digging deep into the paradox of branding and analyzing various types of emotional attribute your brand can be associated with and how you can intentionally build a brand that will be accepted and more importantly build a brand that can easily convert into the outcome you desire.