Episode Synopsis "10 - Psychology, Pt. 2: From Pavlov to Purchase"

Psychology, Pt.2 From Pavlov to Purchase How do salivating dogs and button-pushing birds explain the addictive (and sometimes, even financially runious) qualities of a game like Candy Crush? Our exploration into Behavioral Psychology continues. We discuss how designers can take advantage of some of the most fundamental patterns of human behavior to change the way people interact with their products. Nefarious or nice? It's not always clear. Links - Reality Is Broken by Jane McGonigal: https://www.amazon.com/Reality-Broken-Games-Better-Change/dp/0143120611/

Listen "10 - Psychology, Pt. 2: From Pavlov to Purchase"

More episodes of the podcast Let's Talk Design

• 11 - Ethics in Design
• 10 - Psychology, Pt. 2: From Pavlov to Purchase
• 09 - Psychology, Pt.1: Rational, Non-Rational, Irrational
• 08 - Static Site Generators
• 07 - The right typeface for feed and seed
• 06 - Pico 8
• 05 - Ladder of Abstraction
• 04 - Atlas Wearables
• 03 - Stantt Shirts
• 02 - Siva Cycle Atom
• 01 - Matt Stevens