In this episode of Let’s Talk Ads, Andre Kempe talks with Inna Sumovska, Ex-UA Manager at HER App the leading dating app for queer women and non-binary people. Inna shares how she scaled a niche app with TikTok ads, inclusive marketing, and performance UA strategies, and what it really takes to grow authentically in 2025.🔑 What You'll LearnHow Her App used TikTok to scale a niche LGBTQ+ audienceWhy inclusive design creates a long-term growth advantageThe shift from Facebook Ads to TikTok Ads and what it means for UA managersTactics for marketing to underserved communitiesLessons on balancing profitability with authenticity📌 Key InsightsInna explains why identity-based marketing is critical for apps like Her, how to build campaigns with limited resources, and why understanding lived user experiences matters more than just targeting demographics.🎯 Perfect ForUser acquisition managers, growth marketers, app founders, LGBTQ+ product leaders, and anyone scaling in niche or mission-driven markets. Connect with Inna Sumovska👉https://www.linkedin.com/in/inna-sumovska-68296264/
🔗 Resources & Links • Admiral Media – award-winning performance agency 👉 https://admiral.media •Follow Andre Kempe on LinkedIn 👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/ • Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads” • Official Let's Talk Ads website: https://letstalkads.io/

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