What do bubble-tea pop-ups and free iPhones have to do with one of Canada’s fastest-growing fintech apps?  In this episode of Let’s Talk Ads, Admiral Media CEO Andre Kempe sits down with Natasha Saviuk,  the Growth Director who helped Wealthsimple 10× assets under management by turning bold brand moments into viral acquisition loops.🎧 Press play to learn:The inside story of Wealthsimple’s “Free iPhone Frenzy” and how a CAC stunt delivered record-high signupsWhy Natasha bets on IRL theatrics (yes, bubble-tea stands) to supercharge digital referral funnelsA step-by-step breakdown of her 4-layer virality stackCreative testing tactics that lowered paid-social CPAsHow to align legal, product and paid teams so wild ideas actually shipNatasha’s favorite growth metric (it’s not ROAS) and the dashboards she refreshes every morningTimestamps:00:01:17 - 00:02:36Natasha’s Role & WealthSimple’s Mission00:02:37 - 00:07:15Incentives as a Growth Strategy00:07:16 - 00:11:37Why Incentives Work for High-Net-Worth Users00:11:38 - 00:14:40Building Winning Incentive Campaigns00:14:41 - 00:20:31Impact on Paid Social & CAC00:20:32 - 00:27:26Neuroscience → Marketing: Natasha’s Career Path00:27:27 - 00:33:26Memorable Failures & Lessons00:33:27 - 00:42:15Scaling Growth via Campus & Referral Tactics00:42:16 - 00:49:01Team Structure & Cross-Functional Growth00:49:02 - 00:50:18Closing Remarks Connect & Subscribe• Looking for a Full Funnel Digital Marketing Agency, specialized in mobile growth? Contact Admiral Media• Follow Natasha on LinkedIn: https://www.linkedin.com/in/natasha-saviuk/• Got growth questions? Ping Andre on LinkedIn: https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/• Never miss an episode—hit ★ Follow on Spotify and drop us a rating!
🔗 Resources & Links • Admiral Media – award-winning performance agency 👉 https://admiral.media •Follow Andre Kempe on LinkedIn 👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/ • Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads” • Official Let's Talk Ads website: https://letstalkads.io/

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