From 0 to 50 million users, with ZERO tracking - Let's Talk Ads with Atishay Jain from SplashLearnWhat if you had to scale a kids’ app to 50 million users without IDs, cookies or retargeting?SplashLearn’s Growth Director Atishay Jain did exactly that—and in this episode of Let’s Talk Ads he breaks down the privacy-first playbook that still converts in a COPPA-ruled world.Inside you’ll hear:0:00  Intro & why tracking is off-limits for kids apps3:12  COPPA, GDPR-K & California laws decoded8:45  Meta & Google set-ups that still deliver when SKAN is useless14:10  Creative tactics: turning boring math drills into thumb-stopping UGC18:52  Incentives that pull parents in—without shady targeting23:30  Attribution when you can’t follow the user28:05  “measurement” vs. “tracking” and how to pitch it internally32:40  Building a multi-app portfolio: SplashLearn, SplashJunior & SplashBox36:55  Atishay’s biggest mistake—and the growth habit that fixed it👤GuestAtishay Jain — Growth Director, SplashLearn🎙️HostAndre Kempe — Founder & CEO, Admiral Media
🔗 Resources & Links • Admiral Media – award-winning performance agency 👉 https://admiral.media •Follow Andre Kempe on LinkedIn 👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/ • Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads” • Official Let's Talk Ads website: https://letstalkads.io/

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