In this no-BS conversation, Envy's own Billy Cina sits down with Santosh Sharan, Co-Founder of Zeer AI, to dissect why traditional B2B go-to-market strategies are crumbling, and what’s replacing them.Spoiler alert: your buyers are way ahead of your SDRs.We cover:Why Gartner, G2, and outdated analyst models are collapsing,How AI is flooding the market with information, and why trust is the new currency,The shift from playbooks to personalization: no more 7-step templates.Why cold calling is beyond dead, and how AI agents will replace the noise,The real future of B2B differentiation: founder-led brand, community, and GTM motion,What it means when your buyer walks into the call knowing more than your rep.Santosh unpacks how Zeer AI is rethinking B2B research, trust-building, and buyer-vendor collaboration, and why insight should matter more than outreach in modern GTM.If you’re a founder, CMO, or GTM lead tired of noise, this is your signal to rethink the funnel.

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