In this episode, we delve into a transformative journey that took a business from the brink of failure to unprecedented success.

Dragos Gavrilescu, our guest shares a compelling story from their tenure before becoming a formal human-centered designer. Faced with plummeting sales and perplexing feedback from a distributor, the team decided to step out of the boardroom and into the field. This decision marked the beginning of an empathy-driven exploration to uncover the root causes of their challenges.

Key takeaways:

The initial challenges and misleading assumptions that clouded their understanding of the market.
The process of conducting customer observations and site visits to gather authentic insights.
Surprising revelations about consumer behavior and the discrepancies between office assumptions and real-world actions.
The strategic overhaul that led to a remarkable turnaround, boosting sales from a 29% decline to a 200% increase within a year.
This episode is a testament to the power of empathy, direct observation, and adaptive strategies in driving business success. Whether you're a seasoned professional or just starting your journey in business and design, this story offers valuable lessons on the importance of understanding and responding to the true needs and behaviors of your customers.

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Website: https://bloom-mood.com/
✨ Follow Dragos:

LinkedIn: https://www.linkedin.com/in/dragosgavrilescu/
Website: https://port-all.org/

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