The smart way to measure what’s working in your online marketingMost business owners invest time, energy, and budget in digital marketing—often without knowing what's actually working. In this energising episode, Leanne O’Sullivan from Adventure Digital joins us to reveal the blind spots many businesses have and how to uncover the metrics that matter. Spoiler: it’s not all about likes and follows.We unpack the four key areas of digital marketing, explain how to utilise your existing data more effectively, and walk you through how to track your customer journey more clearly. Whether you’re marketing a service or a product, this episode will help you stop guessing and start making more informed, confident decisions.What we cover:Why social media ≠ your whole digital marketing strategyThe four key digital marketing areas you should focus onHow to use UTM tracking and Google Analytics more effectivelyThe real role of email marketing and what to pay attention toWhy segmentation improves client retention and ROIWhat not to do before reviewing your dataAction Step: Download the free Google Data Studio template from the podcast page and connect your website analytics. Begin benchmarking where your traffic, leads, and sales are actually coming from so you can do more of what works. Visit this link to access the resource.Guest Bio: Leanne O’Sullivan is the founder and CEO of Adventure Digital, a marketing agency based in regional NSW that helps purpose-driven businesses thrive online. Known for her no-nonsense approach, Leanne specialises in simplifying digital marketing and helping clients understand what really drives leads and conversions. She’s a passionate advocate for data-informed decisions and smart, sustainable growth.Less Than 15 is a show brought to you by leading Accountants and Business Advisors, DFK Australia New Zealand.We help business owners make better decisions with our local knowledge, national connections and global reach. Search for a firm here and have a conversation with us today!

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