Creativity in Public Relations and communications isn’t just about artistic talent—it’s a mindset that thrives on collaboration. In this episode, Kirsty Visman from Superdream joins us to discuss how creativity plays a crucial role in problem-solving and campaign success, both in PR and comms.Kirsty shares insights on overcoming barriers like budget and risk aversion, the evolving media landscape, and the importance of adaptability. From tapping into niche audiences through podcasts to leveraging AI for research, this conversation dives deep into the trends shaping the industry today.But, you're probably wondering... why is this important to me? Well, here are some of the key things you'll takeaway from this episode:How collaboration fuels creativity in PROvercoming budget constraints to drive innovative ideasThe shift from traditional media to decentralised platformsWhy personalisation in PR is more effective than mass press releasesThe power of partnerships and brand collaborationsUsing AI as a research tool for trendspotting and media outreachSo.. what're you waiting for? Hit play to learn how to keep your comms strategies fresh, engaging, and impactful (even in this day and age).Links mentioned in this episode:SuperdreamKirsty's LinkedInLess Chatter, More Matter - Mel’s bookTopic in Ten - have your say!Template packsWorkshops and trainingChange Isn't Hard! - Mel's bookSign up here to the fortnightly mail out of free resources!Say hi!Follow me on LinkedInFind out what I'm up to InstagramCheck out my websiteAsk a question

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