In the crowded and competitive world of Not-For-Profits, how do you cut through the noise, move hearts, and inspire action?In this powerful episode, we chat with Gurpreet Bhatia, Regional Communications Director for Asia at Heifer International, about the art and impact of storytelling in the nonprofit space. Gurpreet explains why storytelling is the soul of effective NFP communication and how real stories can drive funding, build connection, and spark meaningful transformation.She shares her storytelling strategies, including a simple but powerful story arc, and talks through one incredible story of a woman whose life—and entire community—was transformed. The episode also explores the role of AI in comms, the importance of human-first language, and why empathy, dignity, and listening matter more than ever.Whether you're in a lean comms team or just starting out in nonprofit storytelling, this episode will reignite your passion for the work we do.Tune in now and learn how to tell stories that truly matter.Links mentioned in this episode:Gurpreet’s LinkedInBihani Womens Cooperative story90 minute Strategy Power SessionPublic workshops and trainingLess Chatter, More Matter - Mel’s bookTopic in Ten - have your say!Template packsChange Isn't Hard! - Mel's bookSign up here to the fortnightly mail out of free resources!Say hi!Follow me on LinkedInFind out what I'm up to InstagramCheck out my websiteAsk a question

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