Welcome back to Lending Leadership: The Creative Brief. In today's episode, we’re excited to dive into the creative marketing strategies of the Malamut brothers, Jim and Greg, from New Jersey's top-performing team at HMA Mortgage.We start by uncovering what big hats, funny videos, and mortgages have in common with our guests Jim and Greg Malamut. Known for their innovative approach to marketing, the Malamuts have attracted attention not only through stellar service in the mortgage industry but also through their humorous and unconventional marketing tactics. They share with us their journey, starting with how their father inspired their distinctive business approach, and how they’ve expanded on that foundation by creatively using videos and large hats as marketing tools.During our discussion, we discuss the brothers’ dynamics as business partners, touching on their individual roles and strengths within their team. We also explore their marketing philosophy and dive into how they’ve used videos to stand out in the competitive mortgage landscape. Additionally, Jim and Greg share their insights on adaptable business strategies, integrating family history, personal resilience, and commitment to service excellence, which have all contributed to their success.Key takeaways:The Importance of Creative Marketing in the Mortgage Business: Jim and Greg emphasize breaking away from traditional marketing norms by adding humor and creativity. Their use of big hats and funny video content not only distinguishes their brand but also helps create a memorable client experience.Embracing Uniqueness: The brothers encourage other loan officers to embrace their unique ideas and stop worrying about others' opinions. They stress that standing out will ultimately aid in being remembered by potential clients in need of mortgage services.Leveraging Video Content: The Malamut brothers have harnessed the power of social media to amplify their reach with video content that is both engaging and informative. This strategy has proven effective in keeping their services top-of-mind for their audience.Strength in Teamwork and Family Dynamics: The episode highlights how Jim and Greg’s relationship as brothers and best friends seamlessly translates into a successful business partnership. Their complementary skills, rooted in their family legacy, have fostered a balanced and effective team dynamic.Building a Recognizable Brand through Consistency and Fun: Consistent client engagement through recognizable brand elements, such as their custom hats, helps the Malamuts maintain stronger connections and ensure their business stays at the forefront of clients' and partners' minds.We hope you enjoyed this episode and found valuable insights into creative marketing and teamwork in the mortgage industry. Don’t forget to like, follow, and subscribe for more leadership and marketing strategies. If you have any questions or want to connect with Jim and Greg, feel free to reach out. As always, we appreciate your continued support and look forward to bringing you more engaging content.Rach & Rinn

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