In this episode, Lindy Hughson, Managing Editor & Publisher of PKN Packaging News, speaks with Tony Ibbotson, Founder and Creative Director at The Creative Method, about key trends for packaging design for 2026 and beyond. ahead.We begin our discussion by reviewing the evolution of packaging design from surface level design to a strategic brand driver, and how digital media, storytelling, and authenticity are transforming packaging into a badge of identity and connection, with trust, intelligent disruption, and emotion as key design constants.The discussion goes on to explore The Creative Method’s top trends, from radical transparency and handmade aesthetics to circular design, augmented reality enabled storytelling, and adaptive brand systems, which have been supported by real world case studies like Hendrick’s Gin, Red Rooster, and St. Clair Wines.Links:Sponsor - Trimattwww.trimatt.com - 03 8761 6171 - [email protected] The Creative Methodwww.thecreativemethod.com------------------------------The PKN Podcast is produced by Southern Skies Media on behalf of PKN Packaging News, owned and published by Yaffa Media.The views of the people featured on this podcast do not necessarily represent the views of PKN Packaging News, Yaffa Media, or the guest’s employer. The contents are copyright by Yaffa Media.If you wish to use any of this podcast’s audio, please contact PKN Packaging News via their website www.packagingnews.com.au or send an email to [email protected]: Lindy HughsonFacilitator: Grant McHerronProducer: Steve VisscherEditor: Chris VisscherPKN Packaging News - © 2025

Ver todos los episodios