This week’s episode is a deep and honest conversation with Sammie McCracken, founder of Buckskin Rowe, equine sports marketing expert, and all-around inspiring woman. Sammie brings the realness we all need when it comes to navigating burnout, balancing (or not balancing) business and motherhood, and leading a team with empathy.

We talk about how burnout can sneak in without warning, especially for high achievers, and what it actually looks like to recognize it in yourself and your team. Sammie shares her personal story of building a business, hiring the right people, and choosing growth over perfection. You’ll hear us dive into leadership, team dynamics, and the importance of checking in, on others and on ourselves.

Resources & Links:


The Alchemist by Paulo Coelho

Big Magic by Elizabeth Gilbert

The Creative Act: A Way of Being by Rick Rubin

Born to Run by Christopher McDougall

Huberman Lab Podcast

Lex Fridman Podcast

Shawn Ryan Show

The Joe Rogan Experience

Dr. Christina Maslach

Dr. Michael Leiter

Loom

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Follow on Instagram @buckskinrowe and @sammielmccracken


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