Unlock the power of video to improve your customer experience and increase salesVideo is new for many, we discuss what is holding people backIt is a non-negotiable tool, having the human connection is so important.4:58 How can you get more comfortable?To be good at what you do, we have to adapt to the way people are buying now. What creates the best buying experience in the remote world, video is a no brainer there. It does not replace all communication, getting good and comfortable with it for 2021 will be a gamechanger!14:15 What do I need to get started?Low barrier to entry, very little tech required Webcam in computer Build in mic Internal headsets Vidyards’ chrome extension is free to get started right away.Framework required, not a “spray and prey” approach. Take a methodical approach, review different stages in the sales process that different videos make sense in.19:00 Vidyard GameChanging Customer story. Thomas Buchanan’s story on how he uses video in a creative way to closes 6 figure deals.1) Cold call first touch. Opens up call, ask for permission to send personalized video to how he can potentially help2) Records 90 sec demo on his Ipad, casual, authentic, shared more about their platform shares customer story of how he has helped a similar customer 3) Open rate is 100%,  video is circulating internally across other stakeholders4) CTA if this is interesting, let me know if it makes sense to jump on a callProspect is now pre-qualified; involving different stakeholders, not relying on one champion. Infiltrated rest of organization, built that influence and now you can control the narrative.23:47 Vidyard as a business communication tool, use analytics to track results of how video is performing- tying it back to efforts of a sales person.26:35 Manage a remote team is new, engage new hires, on boarding remotely. Need higher touch, ways to feel included use VIDEO.28:35 How can Sales leaders leverage asynchronous video to cut down sales meetings?31:19 Those just getting started1) Download Vidyard chrome extension, no investment2) Create a nice space in your home3) Think of video as being another skill you have to learn4) Block off time38:34 Advanced techniques:There is a huge opportunity using video throughout the entire sales process, not just in prospecting. Look at Awareness, Consideration, CloseMid funnel- Micro demos, product overview. Create a playlist of most commonly asked questions, send a quick video from your pre-recorded library. Close- Insert customer testimonials, a 30 sec selfie video about their experience. Welcome message from CEO.Post Sales- keep your clients informed of new feature being releasedOn boarding process- make warm introduction, showing your client who their new contact is through video Proposal /pricing stage- gives you access to person behind the curtain- someone you may never would never otherwise get the chance to meetParting words- It’s not about tech, audio or lighting, it’s about saying Yes and committing to something that is out of your comfort zone. Commit to getting 1% better every day.For more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform. $495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars. 1:1 and group coaching packages available as well. To access our free one week Trial visit The K2 Sales Academy

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