Breaking through the noise is tough.It takes work, but it is possible.With all the conversations you have with your various personas, what trends are you seeing in their external environment? Things outside of their day to day?When we share insights, typically our prospects are already aware of them, hence we are adding to the noise, not breaking through.How can you leverage the external out sights you gather from your conversations, call prep and share them with your prospects? Invite them to look at the way in which they are doing business, based on what you shared?They are the expert of their internal processes, people and direction, how can you bring something external to the table and come together to join specialities.Our role is to teach our prospects something, not tell them something they already know.Listen to my solo podcast to learn more.For more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform. $495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars. 1:1 and group coaching packages available as well. To access our free one week Trial visit The K2 Sales Academy

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