How can storytelling help us connect with our audience? be others focused and better position our product through storytelling?Leading with company slides, logos and product pitches is a sure way to repel our audience.Knowing where the gaps are, when the hesitations arise in advance allows us to pre-prepare stories to bridge the gap of where they are and where they want to be.To do this effectively we need to become great story tellers! Reverse engineer the story for our audience and their desired outcome.I had the pleasure of speaking with trial lawyer Robbie Crabtree who shares his framework and tactics of how he used storytelling in high stake courtroom situations and now how now  leverages his skills to teach others become effective storytellers as the Founder of Performative Speaking.This is an action packed conversation that covers many tactical ways to connect and engage with your audience.  Disarm them and create the perfect situation to share a story or better yet invite them to share a story and start building the foundations for a trustworthy partnership .1:27 - About Robbie5:28 - “How can I be a game changer” and an effective storytellers11:58 - Fostering flowing conversation14:58 - Importance of making mistakes20:39 - Building Connections21:18 - Disarming and being open with your team29:59 - Michael Jordan and resilience42:47 - Being afraid of silence51:25 - Listening to your audience69:30 - Connect with RobbieRobbie’s Site: Robbie Crabtree | Performative SpeakingTwitter: https://twitter.com/RobbieCrabLinkedIn: Robbie CrabtreeIf you are interested in joining our sales community and receive biweekly newsletter please sign up here https://www.k2perform.com/resources/blogTo learn more about Karen connect with her on LinkedIn  https://www.linkedin.com/in/karen-kelly-sales-trainer-/If you have any suggestions for guests or topics on the K2 Sales podcast please contact [email protected] more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform. $495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars. 1:1 and group coaching packages available as well. To access our free one week Trial visit The K2 Sales Academy

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