This text advocates for implementing 15-minute fitness consults as a highly effective strategy for gyms. It argues that these short, structured sessions are an underrated tool that can significantly boost revenue, improve retention, and generate referrals. The document outlines why these consults work, when and where to utilize them throughout the member journey, and provides a recommended structure for conducting them. It also includes case studies highlighting successful real-world applications and offers tips for maximizing their impact, emphasizing training staff and tracking outcomes. Ultimately, the piece positions 15-minute consults as a cost-effective way to build relationships and drive business growth.www.fmconsulting.netwww.linkedin.com/in/jimthomasconsulting

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