The provided source, an excerpt from the work "Transforming Your Gym Business into a Media Powerhouse," by Jim Thomas, advocates for gym owners to adopt the mindset and strategies of a media company to achieve future growth. The article argues that modern successful gyms must focus on selling attention and connection through pervasive content creation, positioning the facility as a storytelling hub. Key content strategies highlighted include sharing member success stories and trainer journeys, leveraging video content like tutorials and live streams, and establishing authority through a podcast. The document repeatedly promotes the use of MaxMembers.ai, an AI-driven platform designed to automate social media posting, analyze content performance, and facilitate new media monetization strategies, ultimately positioning the gym owner as a "media CEO."www.fmconsulting.netwww.linkedin.com/in/jimthomasconsultingwww.maxmembers.ai

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