JCIRA: Curious and Interesting

JCIRA: Curious and Interesting

Por: Sukki Yoon
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
92 episodios disponibles

Latest episodes of the podcast JCIRA: Curious and Interesting

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45.4-6: Diversity washing in influencer marketing 22/12/2024
45.4-5: Consumer reactions to deceptive advertising claims 22/12/2024
45.4-4: Video ads for brand activism 22/12/2024
45.4-3: How do we measure ad creativity? 22/12/2024
45.4-2: Femvertising: Empowerment or exploitation? 22/12/2024
45.4-1: Eco-labels and influencers as drivers of sustainable consumerism 22/12/2024
45.3-5: AI's triple bottom line: Profits, people, and the planet in advertising 22/09/2024
45.3-4: Smart queries, better insights 22/09/2024
45.3-3: Influencer size and trust 22/09/2024
45.3-2: How AI and context shape what you see 22/09/2024
45.3-1: Forecasting sustainability: Climate action on social media 22/09/2024
45.2-6: Ageism in advertising: Experiences across departments 24/05/2024
45.2-5: Balancing brand safety and user engagement on Reddit 24/05/2024
45.2-4: Consumer responses to CSR messages during COVID-19 24/05/2024
45.2-3: Ad skepticism in black immigrant adolescents 24/05/2024
45.2-2: Using corporate accounts to build customer connections 24/05/2024
45.2-1: The lost history of the American Academy of Advertising 24/05/2024
45.1-6: Streamer and platform characteristics in live-streaming E-Commerce 11/02/2024
45.1-5: Anti-Asian racism activism on Twitter 11/02/2024
45.1-4: Guilt, shame, and self-construal in health advertising 11/02/2024
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