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Listen "45.4-4: Video ads for brand activism "
Episode Synopsis
Madathil, J. C., M., N., & Niyas, M. (2024). Brand-Activistic Videos on YouTube: The Effectiveness of Character Facial Emotions and LGBTQ Focus on Popularity. Journal of Current Issues & Research in Advertising, 45(4), 423–440. https://doi.org/10.1080/10641734.2024.2310051
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