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Listen "45.4-1: Eco-labels and influencers as drivers of sustainable consumerism"
Episode Synopsis
Ko, Y., & Phua, J. (2024). Effects of Eco-Labels and Perceived Influencer Expertise on Perceived Healthfulness, Perceived Product Quality, and Behavioral Intention. Journal of Current Issues & Research in Advertising, 45(4), 369–387. https://doi.org/10.1080/10641734.2023.2288813
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