46.2.1: Too Green to Be Humble?

08/06/2025 2 min Temporada 46 Episodio 2
46.2.1: Too Green to Be Humble?

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Episode Synopsis

Milfeld, T., Pittman, M., & Taylor, C. R. (2024). Green with Arrogance: Dominant Brands Benefit from Arrogant Appeals. Journal of Current Issues & Research in Advertising, 46(2), 137–159. https://doi.org/10.1080/10641734.2024.2346711