What's in a leather purse? (A presentation by Luca Cottini, PhD)* The #houseofgucci movie. Story-branding, Italian family businesses, the founder's story * What an elevator attendant at a fashionable hotel learned about #celebrity. How Guccio Gucci really started his entrepreneurial adventure in 19th century #London * #Florence, 1921. The foundation of the House of Gucci and its Italian growth (Rome, Milan) * Scarcity and #creativity. How the diamond shaped #leather and the GG logo were ideated * The bamboo bag, celebrity culture, and the contemporary evolution of the #brand * What culture generated Gucci? What culture does Gucci generate? The leather district. #fashion as a language of effortless sophistication Check out all the other episodes in the content library and make sure to join the newsletter of the show at www.italianinnovators.com. Don't forget to leave your comment here below and subscribe to the YouTube channel. Thanks for listening!

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