How basketball became a thing of culture. A conversation between Luca Cottini and Flavio Tranquillo, journalist, writer, sportscaster, and Italian voice of the NBA for Sky Sport. * How basketball made it to Italy. Why Italy is one of the hottest markets for the NBA* The Italian reinvention of American products. NBA, Walt Disney, chewing gum* The business and culture of sports. On money and education* Basketball as a platform for cultural exchange, diversity, and mutual understanding* Why sports is a fundamental tool in the fight against organized crimeCheck out all the other episodes on YouTube and make sure to join the newsletter of the show at www.italianinnovators.com. Don't forget to leave your comment here below and subscribe to the YouTube channel of Italian Innovators. Thanks for listening!

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