Episode Synopsis "Chapter 3: What makes an effective message?"

Knowing how to fashion an interesting and intelligent message is crucial to growing your business. Regardless of the type of message you're sending, there are five fundamental characteristics every message should have. Let’s talk through them.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Listen "Chapter 3: What makes an effective message?"

More episodes of the podcast Intercom on Customer Engagement

• Chapter 8: How to craft your messaging schedule
• Chapter 7: The right time to send a message
• Chapter 6: The right way to send a message
• Chapter 5: What messages should you be sending?
• Chapter 4: The anatomy of a message
• Chapter 3: What makes an effective message?
• Chapter 2: How to match messages to behavior
• Chapter 1: Identifying the right people