Episode Synopsis "Chapter 1: Identifying the right people"

Messaging your entire user base all at once is like writing a love letter and then addressing it “to whom it may concern”. On the flip side, the more precise you are in the targeting of your message, the more successful it will be. Defining the right users is the foundation of a successful messaging strategy, and in this episode we'll break down the six segments every product should consider.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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More episodes of the podcast Intercom on Customer Engagement

• Chapter 8: How to craft your messaging schedule
• Chapter 7: The right time to send a message
• Chapter 6: The right way to send a message
• Chapter 5: What messages should you be sending?
• Chapter 4: The anatomy of a message
• Chapter 3: What makes an effective message?
• Chapter 2: How to match messages to behavior
• Chapter 1: Identifying the right people