Episode Synopsis "Chapter 2: How to match messages to behavior"
In most cases "message personalization" refers to nothing more than easily captured demographic and geographic data. True personalization is about understanding the behavior of people in your product, and tailoring your messaging around that. Here, we walk through how to get behavior-based messaging right.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Listen "Chapter 2: How to match messages to behavior"
More episodes of the podcast Intercom on Customer Engagement
- Chapter 8: How to craft your messaging schedule
- Chapter 7: The right time to send a message
- Chapter 6: The right way to send a message
- Chapter 5: What messages should you be sending?
- Chapter 4: The anatomy of a message
- Chapter 3: What makes an effective message?
- Chapter 2: How to match messages to behavior
- Chapter 1: Identifying the right people