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Listen "How to Successfully Reach Gen Z Customers"
Episode Synopsis
InSight talks to Michaela Fraser, Head of UX at leading Gen Z fashion brand Princess Polly. In this episode Michaela explains:Why one UX doesn’t suit everyone, and how global brands must adapt to different shopping habits across international markets How influencer collaboration is key to reaching the Gen Z demographic and reacting to the latest trends That fashion customers are seeking unique personalisation, which is why putting user-generated content is so important That insight from customer behaviour can help optimise your service and brand.
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