ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The Five Keys Elements to Delivering Great Personalised Content"
Episode Synopsis
In this episode, InSight reveals expert opinion and advice from world-renowned psychologist, Paul Marsden, about how brands can use AI to predict behavior and provide tailored experiences. Marsden explains how AI is able to provide better customer experiences by understanding human’s five key personality traits, the dangers of trying to manipulate people’s behavior and thoughts, and why digital literacy is more critical than ever.
More episodes of the podcast InSight
Persuasion as a Marketing Tool
12/04/2021
How to Successfully Reach Gen Z Customers
12/04/2021
The Brand Tattoo Test
24/03/2021
Why Good UX Depends on Context
25/09/2020
Why Brands Must Give Their Customers Control
25/09/2020
In God we trust