Why Brands Must Give Their Customers Control

25/09/2020 24 min

Listen "Why Brands Must Give Their Customers Control"

Episode Synopsis

In this blog, Insight reveals expert opinion and advice from world-renowned psychologist, Paul Marsden, who specialises in helping brands understand their customers. Paul teaches us; why the secret to success is creating experiences that are personalisable NOT personalised, why trust becomes even more important in COVID-19 times, and why shopping can help us live longer.