A Strategic Lens on Sales Enablement

03/01/2023 20 min Temporada 2 Episodio 1
A Strategic Lens on Sales Enablement

Listen "A Strategic Lens on Sales Enablement"

Episode Synopsis

Getting Strategic with Sales EnablementHow to make enablement a critical part of your organization Research from sales professionals on driving productivity reveals that selling is harder now  than before the pandemic. Buyer behaviors are ever-shifting as customers vacillate between digital and in-person connection and consumption habits. What’s the key to ensuring your sales organization is setup for success in this challenging environment? A strategic and effective sales enablement program that’s highly embedded in your organization!  Join InVision’s VP of Marketing, Laliv Hadar, and Slack’s Senior Manager of Global Enablement Programs, Ashton Williams, in a conversation about the state of sales enablement and how organizations can ensure they are setup to drive high performing sales teams – and results.  What you’ll learn: Trends in the buyer landscape impacting sales enablement programsPartnering with management to drive success and playbook adoptionEnsuring that enablement is strategically aligned to sales goalsHow enablement ladders up to brand purposeListen now and don’t forget to rate, review and subscribe to the InVision Xcast to stay fresh on the latest industry trends, technologies and insights.