In this episode of the podcast, we’re diving into how events can be powerful drivers of growth in the tech industry. With long sales cycles and complex buying processes, tech brands need more than just brand awareness, they need meaningful engagement and measurable results.Join Laliv Hadar, SVP of Marketing at Invision, as she speaks with Jeremy Youett, Head of Proprietary Events, Atlassian, to explore how events can transform from one-off activations to always-on engines of growth. With experience at Microsoft, Smartsheet, and now Atlassian, Jeremy shares insights on how to drive pipeline acceleration, deepen customer relationships, and create measurable business impact.Key takeaways:Why in-person events remain irreplaceable for building trust and accelerating sales.How to shift from one-off events to an evergreen, integrated event strategy.Tips for content atomization—turning event content into a continuous engagement stream.Metrics that matter: How to prove event ROI beyond attendance.The role of emerging technology (including AI) in shaping the future of events.Whether you're a marketer looking to elevate your event strategy, a tech brand leader, or just curious about how in-person experiences can drive growth, this episode is packed with practical insights.

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