Episode Synopsis "Dissecting Digital With Townsquare’s Bill Wilson"

In radio, the saying used to be, “Control the creative, control the client.” More recently that has morphed into, “Control the website, control the client.” That paradigm shift has caused some traditional media companies to lead their sales pitch with digital marketing services, which can ultimately lead to making a broadcast sale. “Having that website and digital entry point has opened up a lot of opportunities to broadcast,” Townsquare Media CEO Bill Wilson says on the latest episode of the Inside Radio Podcast.

Listen "Dissecting Digital With Townsquare’s Bill Wilson"

More episodes of the podcast Inside Radio Podcast

• NAB's Steve Newberry Discusses His Departure for Quu.
• Unpacking CES Show Through A Radio Lens.
• Conal Byrne’s Podcasting Industry Outlook
• Dissecting Digital With Townsquare’s Bill Wilson
• Inside Radio Podcast - NAB's Gordon Smith
• Inside Radio Podcast: ‘Exit Interview’ With Drew Horowitz.
• Inside Radio Podcast Featuring Charlie Sislen, partner at Research Director
• A conversation with Beasley Media's Caroline Beasley
• Entercom’s Mike Dee On Radio.com Sports
• Ford’s Scott Burnell On Connected Car Opportunity.
• A conversation with Jeremy Sinon, Hubbard Radio VP of Digital Strategy, at the NAB Show
• A Talk With Steve Jones, New President/COO of Skyview Networks
• Learn About The Infinite Dial With Tom Webster, Sr. VP of Edison Research