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Listen "S02E08 Inside Marketing Design at Dropbox"
Episode Synopsis
In this episode ECD Liz Gilmore takes us through the Brand Studio team structure at Dropbox and shares details on how she got buy-in from leadership and the team itself to restructure and implement a refined brand identity system to streamline things for Dropbox's next phase of growth.This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflowLINKSFollow Liz on InstagramCheck out Dropbox TIMESTAMPS0:00 - A little about Dropbox1:55 - The 'end-to-end' approach to brand at Dropbox4:00 - Brand studio team structure10:15 - Getting buy-in for a team structure change14:15 - The work involved in See, Buy, Use17:45 - Collaboration with Marketing on the homepage23:50 - A product strategy approach to a website25:25 - The design and development process for the homepage30:20 - Experimentation and optimisation32:25 - Making a visual identity system flexible35:00 - Working with agencies37:20 - Metrics of success44:00 - Project management at Dropbox47:00 - What's next for Brand Studio52:00 - Takeaways
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