In this episode, Charli talks with Shakthi Hari, Design Manager at Chargebee. Shakthi dives into how he uses systems and processes for everything from team collaboration to design process to iterating and shipping new projects. Shakthi also talks about documentation, and why it’s such a critical component of Chargebee’s process and ability to scale the output of a relatively small team.Chargebee is a globally-distributed company that helps businesses manage subscription billing and take payments.Key Takeaways02:04 - How Chargebee’s marketing design team is structured, and where it fits within the organization03:21 - Shakthi’s role as Design Manager06:518 - How internal collaboration works at Chargebee08:30 - How Chargebee uses design systems10:35 - Taking on large projects16:54 - “Problem-aware” web pages vs “solution-aware” pages24:43 - How and why Chargebee lets the marketing team “design” web pages27:53 - The importance of documentation and why it’s an integral part of the process36:10 - How Shakthi’s team works with marketing goals40:35 - The role of metrics in the design process43:34 - How Shakthi decides what projects to revisit and iterate on51:21 - Chargebee’s design process from concept to launch52:24 - Shakthi’s biggest challenges54:51 - Shakthi’s personal and career goals56:09 - Shakthi’s proudest momentLinks ChargebeeShakthi on LinkedInThe Design Convo PodcastShakthi's YouTube channelShakthi's websiteAudience Influence Model by Brian CugelmanEat That Frog! By Brian TracyMeasure What Matters by John DoerrConnect with CharliCharliMarie.comCharli on TwitterCharli on InstagramInsideMarketingDesign.comSubscribe and stay in touchApple PodcastsSpotifyGoogle PodcastsYouTubeWebflowThis season is brought to you by WebflowTry the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

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