In this episode, Charli talks with Brennan Dunn, Co-Founder at RightMessage. Brennan is one of only two people at RightMessage, and he talks about how he balances all the various tasks on his plate, including design. Brennan also talks about personalization, and how focusing on specific segments of your audience can lead to a greater connection and, ultimately, higher conversion rates. Right Message is a tool that helps creators survey their audience to segment them and provide the most relevant content for that segment, as well as personalize their websites to speak directly to a certain audience segment.Key Takeaways02:01 - How design works at RightMessage07:17 - How Brennan describes the RightMessage brand14:28 - The strategy behind the new website design15:23 - Tools Brennan uses in the design process17:18 - How Brennan came up with the narrative flow for the new website19:02 - The most challenging parts of the new design22:47 - How long Brennan spends on a design project24:03 - How Brennan uses metrics34:26 - Are there situations where the effort to personalize doesn’t pay off? 40:32 - The biggest challenges Brennan is facing43:01 - Brennan’s proudest design winLinks RightMessageBrennan on LinkedInOptinMonsterConvertKitVS CodeFigmaTailwindCSSCoolors.coTransistorLaura RoederTypeformPat FlynnDriftConnect with CharliCharliMarie.comCharli on TwitterCharli on InstagramInsideMarketingDesign.comSubscribe and stay in touchApple PodcastsSpotifyGoogle PodcastsYouTubeWebflowThis season is brought to you by WebflowTry the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

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