ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Episode Synopsis "Virtual Groove #3: Augmented Reality and Business Strategy"
In this groove I return to my normal job as business professor and explore the importance of augmented reality for business strategy. Michael Porter and James Heppelmann's "Why every organization needs an augmented reality strategy" serves as the intellectual basis for this episode. A sample from Way's "All Day Music" is played.
In God we trust