Episode Synopsis "Jennifer Schulze on demand generation in complex B2B environments"

In just 23mins, learn from Jennifer Schulze, Head of Product and Demand Marketing at Baker Hughes (a GE company), about: - How AI has transformed demand generation in recent years - The importance of “buyer-centricity” in B2B marketing - Whether marketing complexity will get easier in 2019

Listen "Jennifer Schulze on demand generation in complex B2B environments"

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