Kamillah Collins, an advertising strategist, joins Arabella to discuss the crucial role of strategy for musicians and artists. They explore how defining your why, understanding your audience, and developing a messaging framework (even with a limited budget) can provide the structure needed to effectively promote your creative work and navigate the path from artistic passion to performance and connection.Kamillah Collins brings her expertise in advertising strategy, honed through experience at agencies like BBDO where she transitioned from a creative role to strategy. She has advised Arabella on brand strategy for AVS and Piano for the Vocalist, demonstrating how strategic thinking applies directly to building an artist's presence.Podcast Production by Podders: https://podders.io

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