Creativity is essential in our highly competitive business environment. As technology and options expand, customers’ expectations for higher value are always rising. Avoid the temptation to simply charge them for things that used to be free. And avoid the temptation to copy your competitors’ desperate moves. Look around with an open mind at what’s working well for other industries and disciplines. You may very well find lucrative paths to differentiate your customer experience in ways that delight customers. And you may also find some creative ways to add revenue streams that customers will gladly pay for, because of the additional value you’re providing. From the blog Customer Experience Optimization: at http://customer.ology.com (2:58).

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