ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "4 Customer Centric Culture Building Blocks"
Episode Synopsis
It’s popular to tout customer-centricity, yet it’s very difficult to consistently demonstrate. The word centric means having a specific thing as the focus of attention and efforts. Customer-centric means that concerns other than the customer’s well-being are in the background while the customer stays in the foreground. That may seem simple enough, yet reality proves the elusiveness of customer-centricity. From the blog Customer Experience Optimization: (5:00).
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