Listen "An Inside Look at DSG | UW's Strategic Expansion"
Episode Synopsis
Chris Wells of DSG | UW discusses the company's strategic expansion into new technologies and markets, integration of new equipment, the shift in educational testing from print to digital, and the importance of automation and AI in improving marketing communications. The episode also covers trends in direct mail, innovations in audience targeting, and the company's approach to leveraging USPS postal promotions to benefit their clients.