What's your "why"? For Krissi Edgington, it's all about making it worth it. In this episode, Krissi shares how she turned her passion for purposeful work into MIWI Marketing, a bold agency helping brands do work that matters. From sports marketing to starting her own business, Krissi's story is packed with aha moments, challenges, and actionable insights. Get ready for an inspiring conversation on aligning with your purpose, building authentic brands, and why throwing the flag when something feels off can change everything!   Additional Resources: Connect with Krissi on LinkedIn Learn more about MIWI Marketing Follow MIWI on Instagram Connect with Mark on LinkedIn Learn more about Quade Take the CEO Mindset Assessment Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network   Key Takeaways: The Power of "Why": Aligning your business and leadership approach with your core purpose can create work that is both meaningful and impactful. Throw the Flag: Encouraging open dialogue and critical thinking within teams ensures that opportunities and issues are addressed effectively. Unapologetic Authenticity: Branding is about staying true to your values while ensuring it resonates with your audience.    

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