In this episode, Mark sits down with Brad Banfill, President of BSE Inc., to unpack what it truly means to lead with integrity. Brad shares his journey from working in large corporations to launching BSE just weeks before the world shut down in 2020. They discuss navigating uncertainty, why ethical leadership isn't optional, and how building genuine relationships has shaped BSE's culture and success. If you've ever wondered what it looks like to lead with conviction—especially when times get tough—this conversation is for you.   Additional Resources: Connect with Mark on LinkedIn Learn more about Quade Take the CEO Mindset Assessment Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network   Key Takeaways: Ethical Leadership: Prioritizing integrity, honesty, and compassion as foundational business values. Entrepreneurial Resilience: Adapting to challenges, such as the COVID-19 pandemic, by diversifying offerings and staying committed to core values. Relationship-Centric Approach: Focusing on building lasting relationships rather than short-term transactions. Empowerment Culture: Trusting team members to make decisions and fostering an environment of autonomy. Vision-Driven Leadership: Maintaining a clear vision to navigate through challenges and inspire teams.

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