In this episode of Ideas to Scale, Gabriela and Alejandra break down the common pitfalls and winning strategies in fintech product development. From avoiding the “identity crisis” many startups face, to shifting focus from product features to solving real market problems, they share the playbook for turning ideas into scalable, impactful solutions.Discover:How to define your “why” before building your “what”The key to finding true product–market fitWhy founder visibility is critical for fintech growth and partnershipsHow to position your brand for long-term successWhether you’re launching a fintech app, refining your brand, or preparing to fundraise, this conversation is packed with actionable insights you can apply today.

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