Fintech and Trust: How to Build a Brand in Regulated IndustriesIn this episode of Ideas to Scale, Scalto co-founders Gabriela and Alejandra explore the unique challenges of branding in the world of financial services and fintech. From navigating compliance barriers to building communities that foster trust, they break down what it really takes to grow a brand in one of the most highly regulated and competitive industries.💬 What you'll hear:Why legacy financial brands are struggling to keep upThe key mistakes fintech startups make when it comes to brandingHow trust, not just innovation, drives real growthThe role of leadership visibility in scaling your brandWhy marketing and compliance must work hand-in-handThis is a candid, insightful conversation for founders, CMOs, and anyone shaping the future of fintech and financial services.👇 Don’t forget to subscribe for more conversations on branding, growth, and scaling in Latin America and beyond.

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