This week, I had the chance to sit down with someone whose work I’ve admired for a long time — Joshua Altman, Managing Director of Beltway.Media and one of the sharpest minds I know when it comes to strategic messaging, internal comms, and brand clarity.What started as a casual conversation turned into a deep dive on:Why storytelling isn’t fluff — it’s structureWhat a “Chief Communications Officer” actually doesHow Joshua transitioned from journalism into leading communication strategies for startups and federal agenciesAnd why most companies are jumping ahead to logos and websites before they’ve nailed the real foundation of their brandWe also talked about imposter syndrome, walking into boardrooms where no one looks like you, and the underrated power of asking good questions — especially to the people you already work with.Whether you're running a startup, managing a growing team, or in the middle of a rebrand, this episode is for you.💡 One of my favorite moments?Joshua said, “The logo is a placeholder. Your story is the real brand.”I felt that.TIMESTAMPS00:00 Introduction and Setting the Stage02:21 Joshua Altman's Journey in Communications05:04 Transition from Journalism to Brand Storytelling07:39 The Birth of Beltway.media10:20 Understanding the Role of a Chief Communications Officer13:01 The Importance of Integrated Messaging15:41 Navigating Government Communications18:24 Addressing Imposter Syndrome in Professional Settings21:12 Authenticity in Communication and Marketing25:04 The Essence of Branding32:17 Navigating Change and Building Trust37:32 The Importance of Communication Strategies45:14 Lessons from Clients and MentorsTAKEAWAYSAuthenticity is crucial in communication.Building trust with stakeholders is essential.Effective storytelling enhances brand messaging.Understanding your audience is key to successful communication.Change management requires stakeholder involvement.Communication strategies should be useful and engaging.Branding goes beyond just a logo; it's about the story.It takes multiple touchpoints to convert leads into clients.Asking questions is vital for understanding client needs.Navigating government communication requires a different approach.Let’s Stay Connected!Thank you for tuning in to the Innovative Entrepreneurs Podcast! If this episode inspired you to rethink innovation, share it with someone in your network who needs to hear it.🔥 Subscribe & Leave a Review – Don’t miss out on future episodes!💡 Want to be a guest on the show? Apply today and share your story!🔗 Follow Me Online:LinkedIn: @ericalbailey Instagram: @businessbybaileyFacebook: @businessbybaileyWe Are IconiQ (former CWG Digital) Website: https://weareiconiq.com/Podcast Facebook: @innovativeentrepreneurspodcastPodcast Instagram: @innovativeentrepreneurspodcastWant to become a guest? Simply email: [email protected]🔗 Links & Resources:Joshua's Website: https://beltway.media/FB: https://www.facebook.com/cultivize/Email: [email protected]: https://www.linkedin.com/company/beltway-media/To Your Success,Erica Bailey

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